Internet Marketing. Real problem
Here is the problem of a real customer business which we will call "X", in order for you to meet some needs or problems that a strategy of Internet Marketing can solve.
This company in the past has tried to implement a marketing strategy, but for some reason or another did not work this due to several things, such as lack of capital, lack of dissemination, insecurity. That is why they express the need for a strategy or method to become known and attract new customers, as sales in the company have been depleted due to various situations such as the economic crisis afflicting the country at large, and insecurity. The priority for the company "X" is the need for new customers because they are aware that sales will not come at the local level, through the same situation as above. That's why they want to be known nationally to other states in the country outside the state of Chihuahua, as well as outside the country throughout the Americas. They want to give the customer perception that the company is very large and has branches throughout the country and across the continent.
Were also presented with another problem and its sales force, equipment vendors with which the company has, has met with various complications at the time of prospecting activities, as when making calls to offer their products or services have met people more reluctant to provide information and same length of sales cycle is extremely long, which is why you need to reach customers who contact the company alone because of the need they have.
This is just a case of many that can be found in Mexican companies, especially small and medium enterprises. An Internet Marketing strategy can solve this problem and many more.
Internet Marketing. Real strategy
Internet Marketing. Real strategy
Based on the previous problem, we designed the following strategy of Internet Marketing for the company "X" with the aim that as it develops a strategy for Internet Marketing.
As we know the internet is an excellent opportunity to sell and attract new customers, so that the company "X" took out a marketing strategy to implement all the points necessary to ensure that this is a successful campaign.
This strategy consists of:
• Marketing Department
• Hiring domain and hosting
• Navigation Tree
• Making Content
• Web Design
• Call to Action
• SEO Search Engine Optimization
Later I will write about each of these points and that was what was done, this alert and subscribe to our RSS.
Internet Marketing. Internet Opportunity
Internet advertising is cheaper and can reach to grab the attention of prospective customers.
This is due to the ease of sending eye-catching advertising, so that the consumer pays attention to the ad as well as the E-Marketing is fully measurable and thus can bring a real-time control of the effectiveness of the campaign and if if necessary you can make changes and adjustments on the fly.
"It costs less for Web commerce, according to a newspaper, the Internet is indispensable for trade by reducing transaction costs of buying and selling, this is because the buyer can access the products and company information 365 days year, 24 hours a day. This allows savings in phone calls to give up product information or a sale, maximizes staff time due to receiving orders any time of day."
[1]
[1] García, Sandra. Cuesta comercio menos por la Web. El Diario Digital: Edición Cd. Juárez. Octubre 2008.
Internet Marketing. Search Engine Optimization (SEO)
Search Engine Optimization in English is the name of this tool.
Search Engine Optimization is the name of this tool, rather it could be considered the basis of Internet Marketing since without it, the natural position at the top of the search engines would be almost impossible. This tool depends on your website is seen and found by Google, one of the Internet's leading search engines if not the most important. And therefore your customers can find your business quickly and at the top which will give them confidence when you see that it is among the best results.
For all this to happen it is necessary to carry out a series of steps that will enable your company to position itself among the best places in the search engines. Likewise, there are several applications or websites that can assist in the implementation of this tool, which will help in the measurement of results statistically, this is 100% quantitative. Also helps the tools explained above so that the result is more effective and far-reaching.
The task of adjusting the information on pages that are intended to appear in top positions of the results is known as SEO. Is to apply various techniques aimed at ensuring that Internet search engines situated in a certain web page and top-ranked position (positions) within their search results page for certain key terms and phrases search. [1]
This positioning technique is widely used in companies that their products or services are in a highly competitive market, and is implemented with the aim to position above their competitors. "The work is broad, as the position involves the programming code, design and content." [2]
[1] S.a http://es.wikipedia.org/wiki/Posicionamiento_en_buscadores
[2] S.a http://es.wikipedia.org/wiki/Posicionamiento_en_buscadores
E-Marketing. Steps for Search Engine Optimization (SEO)
Here are some points to be carried out for the Optimization of Search Engines:
- Choice of domain name. Many of us think that when choosing a domain name or our web site should be the name of the company, which is a big mistake made by most, actually the best name you can choose for your site is the name of your service or product, and this will enable Google search.
- Keywords. As its name implies, are the keywords that the user uses to find the service or product of interest, so it is very important that these have been placed in the offline part of your website, this means within programming it. To know what are the keywords that are most suitable for you for your site should do a study and analysis that is more related words your service or product and think that way can get you the user, you can also assistant a Google tool called AdWords which gives you information about how many people seek this or that word.
- Description. As the keywords the description is part of the program, and is nothing more than a brief description of the contents of the page no more than 2 or three lines and must contain in its wording keywords most relevant to the website.
- Title. Each page included in the website should have a title, which will appear at the top of the window.
- Content. This part is very important, the content should be very interesting for the reader, must be constantly updated, especially to include keywords. This in turn must contain two points are very important and necessary for it to be more easily tracked by search engines and are:
H1 or Header 1: This part is nothing more than the title of the content. This should also include keywords in. the page.
H2 or Heading 2: Here is a brief description of the article or content, you should use this as a page description. programming.
Words in Bold: the keywords in the writing of the content should appear in bold or bold.
Writing: the writing of the content should include key words several times so it can be more easily identified by search engines.
- Design. the user perception of the company through the site design is critical because this will encourage or discourage contact the organization, or for the purchase of prodct or service, that is why we must give due importance to this part of the optimization.
- Call to action: this is a very important element that should be included in the design. These are buttons that are placed on the website either on the page or between the content of it, they should call the action as its name indicates, and give a clear and precise message which is the action want the user to click. This button should be linked to a page that is important to us that the user gets there, such as the contact page. Among the features to be included are:
- Bold colors.
- Relatively large size compared to other content.
- Action clear, short and precise. (Eg "Call now!", "Contact us now!", Etc.).
All the above points relate to each other and help optimize the page to be easily found by search engines and therefore this is indexed in the top of it which will bring many advantages over the competition.
Internet Marketing. Search Engines
The Search Engines are websites that users use to find the pages that can help you to find a product or service that resolve your needs.
The Search Engines are websites that users use to find the pages that can help you to find a product or service that resolve your needs. These search engines have in their databases a number of indexed pages. Which appear in the search results depending on which words are entered to do it, then only display the matches.
The major search engines charge a yearly or monthly fee to companies to appear on their results at the top.The major search engines charge a yearly or monthly fee to companies to appear on their results at the top. There is also another way to reach them without having to pay these search engines and the form is the Search Engine Optimization or Search Engine Optimization will be explained in the next step.
Internet Marketing. Social Bookmarking
The social bookmarking is that the users mark content they consider of value or interesting.
The social bookmarking is that the users mark content they consider of value or interesting, for a social network, when they make this content a link is at the user's view of social media. In this way the time to share the link with more users, grow opportunities to increase the number of visitors, surfers and potential clients within your site and therefore it is of great benefit because the traffic is more directed this helps to maintain your business presence on the Internet and as a result appear on the search engines at the top.
The more links are available pointing to the website of your Internet business more visible is, most visitors will, get their products or services have a greater exposure within the target market that addresses thus more opportunities to do business will have its business online. But do Internet marketing is to get links is to make and use all means available to achieve the maximum amount of qualified traffic. [1]
[1] S.a http://www.capsulasdemarketing.com/el-social-bookmarking-en-las-estrategias-de-generacion-de-trafico.html
Internet Marketing. Social media
One of the most important tool of Internet Marketing.
Another tool that is most important is the social media; today social networks have grown to the point that now the network users spend more time reviewing their accounts than check emails is increasing the number of people who become members of these applications.
Social networks are a tool that puts you closer to your visitors and prospective clients, provided that they can find your website or business and you can put content in front of them very high value, which is an ally that should not lacking in its overall strategy of building trust, credibility and qualified traffic. [1]
[1] S.a http://www.capsulasdemarketing.com/como-aumentar-la-relevancia-de-su-negocio-en-las-redes-sociales.html
Internet Marketing. E-Mail
It is an easy and fast way to communicate with millions of people, are free and only you have access to your information.
The e-mail or email as we all know is one of the most used and popular services on the Internet, and therefore is one of the most important and basic tools of those who already are or want to enter the world of internet. It is an easy and fast way to communicate with millions of people, are free and only you have access to your information.
This tool can be exploited in a big way within the E-Marketing, the first thing you have to have is a database that serves to send these emails to potential users make a purchase. In mail you can attach links to the Web page, or add interactive files that attract the attention of readers.
The e-mail you send should take some of the most important features include the header or title, it must be interesting enough so that the user will have the e-mail, as well as wording.
Internet Marketing. Website
The website is the first step to start your electronic marketing campaign.
The website is undoubtedly the basis of e-Marketing, and that through this tool the user can know the company and find the information you need, like the company, through this tool can provide your users and potential customers, the information you feel is necessary to show for the visit. It is the letter with the user is so vital to the image you want to give the company must be presentable and attractive to an interaction with the user.
An important point in this tool is the design, content and page structure since this will depend on its success. The name will enable a quicker way to find and remember your website, but the design, content and structure will come back and invite your friends to visit [1]